The REEL Roaster Difference

Locally Owned & Operated We're a Southern California micro roaster dedicated to the craft of roasting exceptional, ultra-premium coffee.

Direct Farm Sourcing Our beans come from direct farm relationships, with farmers often paid double or more than fair trade prices for their finest offerings.

Single-Origin Integrity Your coffee comes from specific farms, not commingled co-op blends. Each origin's unique characteristics shine through in every cup.

Meticulously Handled Our beans are protected from mold and contaminants throughout import—a level of care uncommon in commercial-grade coffee.

Ultra-Premium Specialty Grade We source only the finest beans from renowned regions including Java, Colombia, Guatemala, Sumatra, Costa Rica, Ethiopia, Kenya, and Brazil.

Micro-Roasted to Order As a true micro roaster, we roast in ultra-small batches, often after you place your order—guaranteeing maximum freshness, not weeks sitting on a shelf.

Giving Back We donate 10% to organizations making a real difference in our communities—great coffee that does good.

Farm-Fresh Quality From farm gate to your cup, we control every step to deliver coffee at its absolute peak—the way specialty coffee is meant to be enjoyed.