The REEL Roaster Difference

Locally Owned & Operated We're a Southern California micro roaster dedicated to the craft of roasting exceptional, ultra-premium coffee.

Direct Farm Sourcing Our beans come from direct farm relationships, with farmers often paid double or more than fair trade prices for their finest offerings.

Single-Origin Integrity Your coffee comes from specific farms, not commingled co-op blends. Each origin's unique characteristics shine through in every cup.

Meticulously Handled Our beans are protected from mold and contaminants throughout import—a level of care uncommon in commercial-grade coffee.

Ultra-Premium Specialty Grade We source only the finest beans with an SCA rating of 87 or above from renowned growing regions such as Java, Colombia, Guatemala, Sumatra, Costa Rica, Ethiopia, Kenya, and Brazil.

Micro-Roasted to Order As a true micro roaster, we roast in ultra-small batches, often after you place your order—guaranteeing maximum freshness, not weeks sitting on a shelf.

Giving Back We donate 5% to organizations making a real difference in our communities—great coffee that does good.

Farm-Fresh Quality From farm gate to your cup, we control every step to deliver coffee at its absolute peak—the way specialty coffee is meant to be enjoyed.